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The Robert Wood Johnson Foundation (RWJF) today announced it will commit at least $500 million over the next five years to tackle one of the most urgent public health threats facing our nation: childhood obesity. This is the largest commitment by any foundation to this issue. The Foundation's goal is to reverse the epidemic of childhood obesity in the United States by 2015.

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In addition to the toll on our nation's health, obesity also poses a tremendous financial threat to our economy and our health care system. It's estimated that the obesity epidemic costs our nation $117 billion per year in direct health care costs and lost productivity. Childhood obesity alone carries a huge price tag-up to $14 billion per year in direct health care costs to treat kids.

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The Foundation will focus on improving access to affordable healthy foods and opportunities for safe physical activity in schools and communities. It will place special emphasis on reaching children at greatest risk for obesity and related health problems: African-American, Latino, Native American, Asian American and Pacific Islander children living in low-income communities.

"Individual choice and behavior are important, but the world we live in plays a big role, too. We have to make it easier for kids to eat well and move more," said Lavizzo-Mourey. "That means more parks and safe places for kids to play, more grocery stores that stock affordable fresh produce, and improved school policies on nutrition and physical education. With this new commitment, we hope to foster more of these changes that will make it easier for families to raise healthy kids."